What's the most important way to use a website in my art business?

A website serves as your digital receptionist—it’s always working, 24/7. It needs to display your work, tell people who you are, offer a way to contact you, and ideally facilitate commerce around the clock. Once you have a functional website with your work online, you’ve eliminated one major hat you had to wear. The key is not to get bogged down building or maintaining it yourself; your time is better spent creating art and marketing. Consider solutions where someone else handles the technical maintenance so you’re not learning web design, fixing broken code, or troubleshooting plugins.

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Asked by an artist building their online presence · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-29