What does it mean for social media profiles to meet best practices?

Your social profiles, especially Instagram and to a lesser extent Facebook, need to meet a minimum credibility bar. When potential buyers hear about you through marketing or recommendations, they immediately check your social profiles - it’s the credit check of the art world. If your profiles don’t look professional, aren’t active, or don’t have enough followers, you lose credibility and sales. You need proper profile design, regular posting with the right type of content, and a minimum follower count. This applies at every level - even high net worth individuals buying $50,000+ works report that social media significantly impacts their buying decisions. If you don’t look like a real, professional art business on social media, people won’t partner with you, galleries won’t work with you, and buyers won’t trust you.

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Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2022-02-12