Why is showing physical prints important for selling art online?

Holding the actual physical product makes a massive difference in sales. Think of it this way: if you were selling knives door-to-door, you’d have the actual knife in your hands, not just a picture of it. The physical product being held and shown demonstrates that it has three dimensions and is real - not just a digital image. This is more important now than ever because everyone sees millions of beautiful photos on social media all day long. The actual product you can hold, focus on, and lust after is the one thing no one sees scrolling through feeds. Even if you’re traveling and don’t have space for inventory, figure out a way to get samples shipped to you or picked up at locations.

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Asked by a traveling photographer · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-20