How do I test which call-to-action placement works best in my Instagram Reels?

Use A/B testing by creating multiple pieces of content with the same core message but placing the call-to-action in different spots: at the beginning, middle, and end of different Reels. These don’t have to be identical videos—they can be completely different content pieces—but you’re testing which placement drives the most comments or engagement. For example, you could also test the same question as a carousel post versus a video Reel to see which format gets better response. Track the results and lean into what performs best.

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Asked by an artist trying to improve Instagram engagement · Answered by Juan · Office Hours · 2026-05-28