Should I throw away my old marketing material and start fresh each year?

George Carlin would work on material all year, perform his special, then throw it all away and start with a clean slate—forcing himself to create new material and evolve. You don’t have to discard your entire body of work, but adopt the mindset of reinventing your marketing annually. Forcing yourself to try brand-new approaches is how you unlock wins that most artists struggle to achieve. It’s how you discover the best ways to get new attention and eyeballs on your work. Learn from what worked previously, but don’t just recycle the same marketing year after year. Challenge yourself to develop new angles, new stories, new ways of presenting your work. This constant reinvention is what separates artists who break through from those who plateau.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-02-19