What are the three ways to sell art, and how should I prioritize them?

The three ways to sell art, ordered by effectiveness, are: (1) In-person, face-to-face—always has been and always will be the best way to sell. Take every opportunity to meet potential buyers, explain your work, and sell directly. (2) Via live video—whether one-to-one or one-to-many broadcasts. This is the newest and most exciting development in art sales, fundamentally changing how business is done. (3) Through your website—while important because it’s always open and can handle multiple conversations simultaneously, it’s actually the worst of the three methods. Think of it as your gallery with the doors open but no one inside to help visitors. You need all three working in your business, but understand their relative strengths and invest your energy accordingly.

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Asked by an artist learning sales channels · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-03