Should I transition from doing art shows to selling online only?

Shows and online sales work synergistically rather than as either-or choices. While shows are physically demanding and hard on vehicles, they’re excellent for building your business initially - creating face-to-face customer relationships and building an email list that fuels online sales. The ideal progression is to start with many shows to build momentum and customer base, then gradually scale back to only the most profitable shows as your online sales grow. Eventually you might do just 3-5 premium shows annually while your established digital business provides steady revenue. Shows aren’t necessarily better or worse than online sales - they’re different tools that work together to build a complete business.

---

Asked by general teaching · Answered by Patrick Shanahan and John Kennington · art-marketing-podcast · 2024-11-22