What is the most important factor that determines whether an art business grows?

Consistency in your marketing is the number one reason art businesses grow or don’t grow. It’s the whole ballgame. Even people whose job is marketing (like podcast hosts and business owners) struggle with consistency—it’s genuinely hard. But without it, your business will never reach its potential. The challenge is that most artists can’t maintain the level of consistent marketing needed to grow because they’re wearing too many hats and marketing is the first thing to get cut when life gets busy. The solution is to systematically remove the other hats so you can focus your energy on consistent marketing and creating art—the only two things that should occupy your time.

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Asked by an artist wondering why their business isn’t growing · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-29