What percentage of time spent on business activities should be devoted to marketing versus other tasks?

Approximately 99% of your administrative or business time should be spent on marketing. Just because you have a website and you’ve uploaded your images doesn’t mean you have a business. A website is something you should launch and update with new work from time to time, but beyond that, virtually all your business time should focus on marketing. The number one problem every artist and photographer must solve is marketing—it’s the real problem behind the problem. Without solving the marketing problem, you will never have eyeballs on your art, traffic to your site, people on your email list, and you won’t grow your sales.

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Asked by general audience · Answered by Nick · art-marketing-podcast · 2020-08-05