How should I increase my marketing activity as the holiday season approaches?

Pick up the pace across all your marketing channels—it’s that simple. If you’ve never sent an email, start now with one per month until the holidays. If you’re already sending monthly emails, increase to twice a month. If you’re posting on Instagram but not doing Stories, now is the time to start—Stories can drive insane amounts of traffic. If you’re active on Instagram but ignoring Facebook, give Facebook some attention because it remains incredibly important regardless of personal feelings about it. If you’ve thought about using Messenger, get started now. The point is that all these platforms have learning curves and nuances you need to understand. Start now so it’s much easier when Q4 arrives. Most importantly, never let the first time you’ve reached out to your audience in weeks or months be when you hit them with a sale announcement. That never goes over well.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13