How do I use hashtags on Instagram to research my market?

Think of hashtags as TV channels—Instagram has about a million channels you can tune into for your particular niche. Open Instagram on your phone, tap the search icon, type in a relevant term for your art type (all one word), and select ‘tags’ as the filter. Look at hashtags with healthy numbers—thousands to millions of posts. When you click a hashtag, you’ll see two grids: top posts (from high-follower accounts with the most engagement) and most recent posts. You’ll also see a bar showing related hashtags you can explore. This gives you powerful social signals about what’s working in your niche.

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Asked by synthesized from technical teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-05-23