Why is the live art show format so powerful compared to traditional gallery or passive website selling?

The live format gives you advantages neither traditional galleries nor passive websites can match. First, the customer connects with you, the actual artist, not a salesperson. If you personally talk about your work and the inspiration behind it to a thousand potential buyers instead of a gallery salesperson doing it, your conversion rate will be dramatically higher. Second, you can show details impossible to convey otherwise—turn the piece sideways, show the back, demonstrate the texture and glossiness, reveal the thickness of the canvas. Third, it’s interactive in real-time, like someone walking into your gallery and having a conversation. This creates a hybrid experience that combines the best of in-person retail with online convenience. It’s completely new and incredibly effective.

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Asked by artist evaluating live selling methods · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-06-27