How should I promote a new product like a journal that I'm creating while it's still in development?

Start promoting it now, even before it’s finished. Create the product page on your website as a ‘work in progress’ page with descriptions but no purchase option yet. Then mention it consistently—at least weekly—in your email campaigns (even just as a P.S. in other emails), social media posts, and anywhere else you communicate with your audience. Share updates about the development process. This builds anticipation and awareness so that when the product launches, you already have an interested audience. The key is consistent, repeated mentions across all your marketing channels to keep it top-of-mind for your followers. Include it in your bio links and mention it when explaining what you do.

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Asked by an artist developing a new product · Answered by Juan · Office Hours · 2026-04-02