When should I start marketing for Valentine's Day?

Start many weeks beforehand—major retailers like Target, Walmart, and Home Depot completely shift their stores to Valentine’s Day by early January, sometimes as early as January 3rd. They’ve been planning since summer and spend millions preparing for this transition. You should begin your Valentine’s Day marketing in early to mid-January at the latest. This means shifting your social media posts, email language, and messaging to reference gifts for him, gifts for her, and Valentine’s Day themes. Plant those seeds early so when your actual sale or promotion hits, your audience is already primed.

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Asked by general audience · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2024-02-20