Why are closed captions important on social media video content?

Closed captions are critical because it’s extremely common for people to use their phones in public spaces or in bed next to a partner where they can’t have sound on. Without captions, these viewers will scroll right past your content because they can’t engage with it. Adding captions ensures your message gets across even when the video is watched on mute, dramatically increasing the number of people who will actually consume your content. It’s a simple accessibility feature that significantly expands your reach.

---

Asked by an artist learning video editing · Answered by Juan · Office Hours · 2026-05-19