How can summer moving season impact art sales?

Summer is when most people move to new homes, which creates significant art-buying opportunities. People who are upsizing, downsizing, or moving to new towns need to decorate their new spaces, which spurs a major art-buying season. This isn’t just about summer holidays like Memorial Day and Fourth of July — it’s about the broader trend of people establishing new homes and wanting art to make those spaces feel complete. Artists should be actively marketing during this period because potential buyers are naturally in the mindset of furnishing and decorating. This moving season extends from when kids get out of school through the end of summer, creating months of opportunity when people have their wallets open for home purchases including art.

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Asked by an artist planning their marketing calendar · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10