How often should I be moving attention between my marketing channels?

Commit to doing this at least once a week, every week, for the entire year. Schedule it on your calendar - whether it’s handwritten, Google Calendar, or whatever you use. Look at your entire year’s schedule and actually block out time once per week to execute this activity. What you’ll find is that once you commit to it and start doing it once a week, it becomes a habit - just like brushing your teeth. You’ll likely end up doing it way more than once a week naturally. But the key is to commit to that minimum of once per week and turn it into a consistent practice.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29