How should I think about pricing originals over time?

One highly successful artist has increased his original prices by 10% every single year for thirty years, only pausing during the peak of the recession. That’s not luck—it’s discipline and a documented strategy. A steady, consistent price escalator for your originals also lifts the perceived value of everything downstream: your prints, reproductions, and merchandise all benefit. As long as you keep creating, marketing, and selling, you can and should raise your prices regularly. This compounds your earnings and professionalizes your business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-05-07