How can I grow my art business when attention is so hard to get?

You can attack the attention problem from two angles. First, you can always work on getting more attention—more email subscribers, more website traffic, more social followers. But equally important is getting more out of the attention you already have. Instead of just hoping visitors to your website will browse and buy on their own, immediately remove friction by offering them direct video conversations where you can show your work, explain it, and connect personally. This ‘cactus in the desert’ approach—squeezing maximum value from every drop of attention you receive—is essential in 2021’s competitive landscape.

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Asked by artists struggling with visibility · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-26