What percentage of my work can I expect collectors to buy if I treat them well?

When you treat your collector list properly—giving them VIP treatment, early access, and making them feel valued—you can expect them to purchase anywhere from 20-60% of your available work before the general public even sees it. The exact percentage depends on how established your collector relationships are and how well you’ve maintained them over time. Artists with mature, well-maintained collector lists consistently see 40-60% of new releases purchased by collectors during the VIP early-access period. Even newer artists treating their email lists as collectors can see 20-25% sold before public launch. This represents five and six-figure sales events in many cases, purely from the collector base alone.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-06-07