How important is storytelling when selling art?

Storytelling is critical. Write a story for every painting you create and share it with customers—both in person and on your website. People love hearing why you painted something, how you came to paint it, what’s in the image, and the personal connection behind it. When customers are looking at art in person, being able to tell the story creates emotional connection. Put these stories on your website product pages too. Taking your craft seriously while not taking yourself too seriously also resonates—it makes you more approachable and authentic.

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Asked by an artist learning to connect with buyers · Answered by John Lowry · art-marketing-podcast · 2024-07-08