How can I validate that my art will sell, even during challenging times?

You can validate your art by getting out there and making direct sales, even in limited circumstances. For example, even during COVID, you could go to boardwalks, piers, Main Street areas, beaches, or anywhere people are still walking around (even with masks). Bring a few prints and offer them at a significant discount—use the circumstances to your advantage (like a ‘COVID sale’). You will have eyeballs walking by, and art is actually selling very well right now. You could also leverage friends, family, and people who can share your work digitally. The point is to prove to yourself that people will actually buy your work. This validation must happen before you invest in larger marketing efforts or hire help.

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Asked by an artist unsure if their work will sell · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-11