How can I create scarcity and urgency around phone case sales?

Use limited-time drops—a release model popular across industries that creates urgency through scarcity. Announce that a new phone case design will only be available during a specific time window (a few days or a week), or offer a limited quantity (25 or 50 pieces), and when they’re gone, they’re gone. You could do monthly or quarterly drops. This technique leverages the fundamental equation that discount plus scarcity makes people more likely to take action. Enhance the concept further with embellished or hand-painted cases—have a print-on-demand base and then hand-embellish each one to make it unique and more valuable. Limited runs of 20-25 embellished cases can command a few hundred dollars each and create genuine collector appeal.

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Asked by an artist creating urgency · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10