How should I think about starting with demand versus starting with my creative passion?

Instead of taking a product to market—starting with what you’re creatively inspired to do and hoping people buy it—consider starting with demand and working backwards. This is a super foreign concept for creators who have artistic talent. Many artists are off the mark solely because they’re not pivoting and they’re saying ‘This is what I’m creatively inspired to do, this is the only thing I’m going to do.’ While creative passion matters, contemplating where demand already exists and working backwards from that demand can transform your business. This approach helps you find the intersection between what you can create and what people actually want to buy.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15