How do I effectively promote an upcoming craft show or art fair on Instagram without just posting a flyer?

Don’t just post static flyer images as reels—they get poor engagement (typically under 50 views and minimal likes). Instead, create a short video where you appear on camera talking about the event. Say something like ‘Hey guys, I’m excited, I’m getting ready for my next show. It’s happening on [date] from [time]. I’m excited, I want to see you guys there. I’ll have a lot of beautiful things to show.’ You can briefly show the flyer in the video while you’re talking, saying viewers can find details on your Instagram. This personal approach gets significantly better engagement—often 5-6x more views and interactions compared to static images.

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Asked by an artist promoting a craft fair · Answered by Juan · Office Hours · 2026-05-19