How do I get started selling when I've never done serious marketing before?

First, get your website live as quickly as possible with whatever work you can get on it—don’t wait for perfection. Choose your print provider and start the fulfillment setup. Begin building an email list immediately. Then prioritize creating photo books as lower-priced impulse items for customer acquisition. Start implementing consistent marketing on social media with storytelling elements, color palettes, and room mockups. The key is to start selling quickly rather than spending months preparing. You’ll have a lot to learn, so expect to drink from a fire hose initially, but take action rather than over-planning.

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Asked by a photographer with an archive but no sales infrastructure · Answered by Patrick Shanahan · art-marketing-podcast · 2025-04-05