After growing my Instagram following, what should I do with new followers who I don't know?

Don’t spend time reaching out individually to unknown followers—that’s a significant time investment with minimal return. Instead, take the win that they’re already interested and show up through your content. Create a welcome post or reel introducing yourself when you notice a surge in followers. Address the group by thanking them and explaining who you are, what you do, and how you became an artist. This serves the same purpose as individual messages but reaches everyone at once. Focus your energy on creating content that provides context about you and your work rather than typing individual messages.

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Asked by an artist who grew from 200 to 1,200 followers · Answered by Indra · Office Hours · 2026-04-16