Why should I pivot if my art business is already successful?

You always need to be testing new ideas, and more often than not, people in successful situations are pivoting all the time anyway—that’s how they got there in the first place. You can never stop with this concept of pivoting. Successful artists continue to test new series, styles, and subjects to find what resonates even more strongly with collectors and to keep growing their business. The pivot muscle needs to be exercised regularly regardless of your current success level.

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Asked by a successful artist · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15