Should I create a photography course before I know if there's demand for it?

No. Always work backwards from demand to the end product. Creating a course involves months of work—creating videos, developing curriculum, establishing value propositions, setting pricing. If you do all that work and discover no one’s interested, it will feel devastating. Instead, test demand first. Record a demo video showing your process, post it on social media, and directly ask your audience if they’d be interested in a full course. Be completely transparent that you’re collecting information to see if it’s worth creating. Gather real feedback before investing significant time and effort.

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Asked by an artist considering creating an educational course · Answered by Juan · Office Hours · 2026-04-09