What are the engagement benefits of going live on Instagram compared to regular posts?

Live video generates 10 times more engagement than regular posts and three times more engagement than pre-recorded videos according to platform data. Creators who host weekly live sessions see 3.7 times more comments. About 37% of overall engagement on Instagram actually comes from live sessions. Additionally, 50-57% of viewers watch three-quarters or more of a live session, and around 10-30% actively comment during the broadcast. The engagement rates are dramatically higher than any other content format on the platform.

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Asked by synthesized teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2026-02-24