How often should I post on social media, especially Instagram Reels?

Consistency is critical. One highly successful artist hasn’t missed a single day posting a Reel in two years—even if it means posting at 11:59 PM. This consistency led to 25,000 followers and meaningful engagement. You don’t need to post at the same time every day, but daily presence matters because you never know when a potential customer is paying attention. If you stop posting for a stretch, you might miss the exact moment someone would have discovered and bought from you. The commitment to show up every day, even when it’s hard, builds momentum over time. That said, the content doesn’t have to be perfect—authenticity and consistency beat sporadic perfection.

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Asked by artists asking about posting frequency · Answered by Patrick Shanahan and Hava Gurevich · art-marketing-podcast · 2024-06-28