My work is selling consistently at current prices. Should I raise my prices given the current economic environment?

Yes, if you’re experiencing consistent sales, a price increase is advisable. Increase by about 15-20%—enough to reflect current economic realities but not so much that it seems unjustifiable. This range is reasonable and you can easily explain it based on current economic conditions, increased costs, and market realities. A 15-20% increase is defensible; a 50% jump would raise red flags with collectors. Consistent sales signal that your pricing has room to grow. Don’t leave money on the table when the market is clearly supporting your current pricing.

---

Asked by a photographer with consistent sales · Answered by Juan · Office Hours · 2026-05-12