Do I need to use trending sounds to make my reels go viral?

Using trending sounds and following trends can help optimize your reels, but they don’t guarantee virality. A reel can go viral with a completely non-trending, generic commercial sound if the content itself is compelling. Focus on creating engaging, attention-grabbing content first. Trending audio is an optimization tool you can add, but if your reel draws people’s attention and tells a good story, it can succeed regardless of the audio choice.

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Asked by an artist learning about reel strategy · Answered by Mili · art-marketing-101 · 2026-08-07