What audiences should I target when running ads for romance content?

Target your warm audiences — people who already know you. This includes people on your email list, people who have visited your website before (your remarketing audience), and anyone who has engaged with you previously. You can combine these audiences into one ad group. If you’re just starting out with a small email list, combining it with your remarketing audience can help you reach the minimum audience size needed to run ads effectively. The key is showing this content to people who have some existing connection to you, not cold audiences who’ve never heard of you.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25