How can I capture more email addresses before the holiday season?

First, make sure you have a website with lead capture built in and turned on—the number of emails on your list is directly proportional to your revenue potential. Second, this is a great time to run a contest or giveaway (a print giveaway, merch giveaway, etc.) where people enter their email to participate. Contests are highly effective for capturing new emails. Third, if you’re doing any local shows or fairs, capture emails there. The emails you capture right before the holiday season are especially valuable because they’re your freshest leads—people are top of mind and haven’t decayed over time like older email addresses. New emails captured in the weeks before Q4 are worth more than emails captured at any other time of year because you can immediately market to these warm leads during peak buying season.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2025-10-03