What are the essential steps artists should take in the 30 days before Q4 starts?

First, you must have an e-commerce website up to industry standards—you cannot conduct e-commerce without one. Second, start actively marketing right now: gather emails, send email campaigns, post on social media, and grow your followers. Even with a minimal audience you can make sales in today’s climate. Third, practice running sales (Halloween, end-of-summer, flash sales) to learn the mechanics and tradecraft before the major holiday sales. Fourth, practice live broadcasts—the minimum viable audience is one person, or even zero if you’re creating content for later use. Finally, get your merchandise samples in hand immediately so you can show and discuss your products confidently.

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Asked by synthesized-from-teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-02