Where should I post my content—just Instagram, or other platforms too?

Post everywhere you have a presence: Instagram, Facebook, and any other platform where you maintain an account. This is called omnichannel marketing—one piece of content shared across all your channels. It maximizes your reach without extra effort. Create the content once (a reel, a photo, a story), then share it on every platform. Different audiences use different platforms, and some followers may only see your work on Facebook or only on Instagram. By posting the same message everywhere, you ensure no one misses it and you get the most value from the content you create. Don’t overthink which platform is “best”—use them all.

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Asked by an artist asking about platform choices · Answered by Juan (One) · Office Hours · 2026-03-19