How do I know what content to post on social media and when to send email campaigns as a new artist?

Use a structured marketing calendar that tells you exactly what to do each day. These calendars map out complete campaigns—like a Mother’s Day sale or a product launch—with daily breakdowns of what to post on Instagram, Facebook, and email. For emails, you’ll get the subject line, the message copy, and instructions on what to customize (your discount percentage, your signature, your images). You simply fill in the blanks and send. This removes the guesswork and gives you a proven framework to follow. Focus first on launching your presence and creating authentic content about who you are; once that foundation is set, layer in these structured campaigns to drive consistent marketing and sales.

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Asked by a new artist asking about email and social strategy · Answered by Juan · Office Hours · 2026-05-05