How important is it to believe in the value of my own work when pricing high-end pieces?

If you don’t believe your work is worth the price, why would anyone buy it? You have to genuinely believe in the value, price accordingly, market it as such, and talk about it with that conviction. This isn’t about being cocky—it’s about the confidence necessary to command premium prices. Your belief in the work’s value is fundamental to how you position and sell it. Market your pieces as the iconic, valuable works you believe they will become.

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Asked by an artist who sold high-priced originals · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20