Should I care about how many impressions, likes, comments, or shares my posts are getting?

No. You’re not in the business of impressions. Impressions don’t come spitting out of an ATM machine to pay for your ads or your bills. Stop focusing on vanity metrics like impressions, likes, comments, and shares. What matters is actual sales, email list growth, and building real relationships with potential collectors. Those engagement metrics feel good but they don’t build a sustainable art business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-13