Who should I actually focus on in my email list?

Focus on the people who are opening your emails occasionally and clicking on them but haven’t bought yet. These are your warmest prospects and the next closest people to making a purchase. Don’t waste energy on those who unsubscribe or complain – they’re so far out of your target audience that they shouldn’t take an ounce of your thought. Your attention should be on the engaged subscribers who are showing interest.

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Asked by an artist managing their email list · Answered by Nick · art-marketing-podcast · 2020-09-10