How should I think about my current art subject matter in relation to my business growth?

Your current content — your subject matter right now — is your biggest limitation, no matter where your business is. It’s true whether you’re making zero dollars or $100,000 per year. Your content sets the ceiling on your potential market size and revenue. Once you accept that, you can start acting on it: regularly test new directions, evolve toward more marketable subjects, and expand your appeal. The artists who do this consistently are the ones whose businesses grow. The ones who don’t stay stuck.

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Asked by general teaching point · Answered by Nick Friend · art-marketing-podcast · 2022-01-14