What are trial reels and should I use them?

Trial reels are a feature that allows you to test content exclusively with non-followers. When you finish editing a reel and reach the sharing screen, look for ‘Share as trial’ next to the regular share button. Trial reels get shown only to people who don’t follow you, which makes them excellent for testing whether your content appeals to your target audience without the bias of supportive friends and family. Some artists have had significant success using trial reels to expand their reach because the feedback and engagement are completely unbiased.

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Asked by an artist learning Instagram features · Answered by Indra · Office Hours · 2026-07-14