Why should I include my face and myself in my social media posts instead of just showing the art?

People scrolling social media often don’t register static images of art as something they can purchase—it blends into the feed. When you appear holding your work or talking about it, it immediately signals that you’re a real person running a real business, and the art is available. One artist saw engagement skyrocket the first time they posted a photo of themselves holding a piece. Buying art is 50% about the art and 50% about you—your personality, your story, what makes you tick. Collectors want to connect with the person behind the work. Showing yourself builds that connection and makes the art feel accessible and real, not just another pretty image in the scroll.

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Asked by artists hesitant to appear in content · Answered by Patrick Shanahan and Hava Gurevich · art-marketing-podcast · 2024-06-28