Is SEO important for my art business website?

SEO is often a shiny object for artists. While it sounds important and everyone talks about it, it typically doesn’t deliver the results artists expect and distracts from marketing activities that actually work right now. For most artists building toward sustainable revenue, SEO should not be a primary focus. Instead, concentrate on the proven tactics: building your email list, creating consistent social media content, engaging directly with potential collectors, running targeted marketing campaigns, and driving traffic to your website through your own efforts and paid advertising. These approaches deliver measurable results much faster than waiting for SEO to potentially pay off months or years down the road.

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Asked by an artist wondering about SEO · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-05