Why are in-person art shows and fairs so important for building an art business?

In-person shows and fairs are one of the most effective ways to grow an art or photography business. Looking at successful artists making $75,000+ annually in sales, approximately 95 out of 100 are either currently doing the show and fair circuit or have done it in the past and now sell directly from their websites and social media. It’s rarely the ones selling only on marketplaces like Etsy or solely through galleries who reach this level. The in-person connection and relationship building that happens at shows creates a foundation for long-term sales that other channels simply can’t replicate as effectively.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-07-28