What's the ideal ratio of personal content to art content on social media?

Aim for a 50-50 split. Fifty percent of what you post should have absolutely nothing to do with you and your art career—it’s about who you are as a person, your interests, your daily life, what makes you interesting. The other fifty percent should be about your art. This balance allows people to get to know you while still seeing your work. Start with this ratio and adjust based on what resonates with your audience.

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Asked by an artist new to social media · Answered by Patrick · Art Business Webinar · 2026-08-03