What should I do if my gallery is angry that I'm selling online?

Ask yourself: how much are they selling for you right now? Many artists report galleries are down 80% or more year-over-year. If a gallery can’t or won’t sell your work effectively, their anger about you taking control of your own business is irrelevant. You need to survive and thrive as an artist. Don’t let someone else’s outdated business model hold you back from building your own sustainable income. Your responsibility is to your art career and your livelihood, not to prop up a failing traditional model.

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Asked by an artist facing gallery pushback about selling online · Answered by Patrick Shanahan · art-marketing-podcast · 2020-11-18