What if I worry that I'm being too salesy or annoying by marketing so much?

Almost nobody sees your message. People only pay attention when they’re already interested in you or your work. Look at any successful creator or brand—they run promotions constantly, but you only notice when you’re in the market for what they offer. The rest of the time, their emails and posts are invisible to you. Running frequent, well-structured sales doesn’t overwhelm people; it ensures that when someone is ready to buy, there’s an active offer waiting for them. Don’t let fear of being ‘salesy’ prevent you from putting effective promotions in front of potential buyers.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-23