How do I get started with running a basement sale?

Start simple and don’t overthink it. Select 5-15 pieces of inventory you want to move. Choose whichever platform you have the most attention on—Facebook, Instagram, or even Zoom if you have a small email list. Announce your sale (call it a basement sale, garage sale, or inventory clearout—all pieces must go). Line up the pieces behind you and go live using whatever equipment you have—a cell phone is fine. Price the work to move and let people know no reasonable offer will be refused. Remove all friction from the buying process by accepting PayPal, Venmo, checks, whatever works. After the show, promote individual available pieces on social media one at a time, and announce when pieces sell to create urgency. That’s it—just ship it and do the show.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-20